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Digital Media: Websites and Website Marketing

What Does Website Mean?

A website (sometimes spelled web site) is a collection of web pages and related content recognized by a common domain name and hosted on at least one web server.

All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on the private networks, such as a company's internal website for its employees.

What is website marketing?

Website marketing is the promotion of a business website in order to increase visits. Visitors should be those who are likely to buy the company's services or products. More visitors equals more chances to persuade potential clients to buy.

Usually, website marketing means getting traffic to the first page from search results.

You may get to the top page of search results by doing the following:

  • Writing excellent content on your website
  • Using ideas and methods to help search engines like Google locate your website
  • Posting on social media more effectively

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