Why Display Advertising is Trending in Today's world? Display digital advertising uses graphics, text, and/or video with a link to your website to drive traffic to additional information about products or services. Display advertising, also known as display ads has evolved well beyond its beginning in digital advertising and is now successful across the whole multichannel customer engagement. In the world of digital advertising, it's easy to get caught up in the newest and greatest technologies in the world of digital advertising - that is, what's new, trendy, and making an impact. While new ad formats, channels, and targeting capabilities help to progress digital advertising, it's important not to neglect tried and true digital advertising approaches, such as basic but successful and effective display ads. Display ads come in a variety of sizes and styles, including static with an image or dynamic with videos, multiple photographs, or other flashy components, and are ...