Content marketing is a marketing technique that uses relevant articles, videos, podcasts, and other media to attract, engage, and maintain an audience. This strategy builds expertise, raises brand recognition, and keeps your business top of mind when it comes time to buy what you sell. The importance of content in any digital marketing effort cannot be overstated. Content marketing is not a stand-alone marketing technique that can operate on its own. Rather, it should be included in your whole marketing strategy, since its principles will boost all of your other marketing activities. Whatever marketing strategies you choose, content marketing should be an essential part of your overall strategy, not an aside. All types of marketing include quality content: Social media marketing : Content marketing plans should come first for social media marketing. Search Engine Optimization ( SEO ) : Search engines reward organizations that consistently post high-quality content. Public Re...