D igital advertising in simple words means marketing through online media, such as websites, streaming platforms, and more. Digital advertising includes media formats, including text, image, audio, and video. They can help you achieve a variety of business goals across the marketing funnels, ranging from brand awareness to customer engagement, to launching and driving repeat sales. The field of digital advertising is relatively evolving. The evolution of advertising isn't just about what the ads look like or where they appear, but also the ways they're built, sold, and measured. There are many reasons that digital advertisings are in demand in any business's marketing strategy. Maybe the most important one is that consumers are spending more and more time connected to the Internet through their computers, smartphones, and smart home devices. Digital marketing allows you to meet audiences where they are. People make decisions about the goods and services they buy at all...